Traverse Pakistan provides online travel services through its own websites and mobile apps and through other online platforms such as partners’ websites and social media. The information that follows applies to all of these platforms.
What kind of personal information does Traverse Pakistsan use?
When you make a reservation, you’ll be asked for your name, address, telephone number, email address, payment details, the names of guests travelling with you and your preferences for your stay.
To make it easier to manage your reservations, you can open a user account. This allows you to save your personal settings, review previous bookings and manage future reservations.
When you visit our website, even if you don’t make a reservation, we may collect certain information, like your IP address, or browser, and information about your computer’s operating system, application version, language settings and pages that have been shown to you. If you’re using a mobile device, we might also collect data that identifies your mobile device, device-specific settings and characteristics and latitude/longitude details.
We may also receive information about you when you use certain social media services.
Why does Traverse Pakistan collect, use and share your personal data?
- Reservations: First and foremost, we use your personal data to complete and administer your online reservation and forward your reservation details to the accommodation you have booked.
- Customer service: We provide international customer service 24/7 from our local offices in more than 8 languages. Sharing your details with our global customer service allows for a quick response when you need us – including helping you find appropriate services and any questions you might have about your reservation.
- Guest reviews: We may use your contact information to invite you to write a guest review after your stay. This can help other travellers choose a place to stay that suits them best.
- Account administration: We offer a user account facility on our website. We use the information you give us to administer this, allowing you to manage your bookings, take advantage of special offers, make future reservations more easily and manage your personal settings. Managing personal settings allows you to keep and share lists, share photos, see properties that you’ve searched for before, and see other information you’ve provided about accommodations and destinations. It also allows you to see any reviews you submitted about places you stayed in. If you want, you can share certain information in your user account by creating a public profile that’s associated with either your own first name or a screen name of your choice. The type of information you can share on this platform includes your photo, the names of places you’ve stayed in, your lists, your plans for future trips, your reviews and other information about services and destinations.
- Marketing activities: We also use your information for marketing activities, as permitted by law. For example:
- When you make a reservation with us or set up a user account, we may use your contact information to send you news about similar travel-related products and services. We also send our customers regular newsletters by email. You can opt out, or unsubscribe, from marketing communication at any time.
- Based on the information you share with us, individualized offers may be shown to you on the Traverse Pakistan website, in mobile apps or on third-party websites, including social media sites.
- When we believe that a particular offer may be of interest to you, we may decide to make contact with you by phone.
- Other communications: There may be other times when we get in touch by email, by post, by phone or by texting you, depending on the contact information you share with us. There could be a number of reasons for this:
- We may need to respond to and handle requests you have made.
- If you haven’t finalized a reservation online, we may email you a reminder to continue with your reservation. We believe that this additional service is useful to you because it allows you to carry on with a reservation without having to search for the service items again or fill in all the reservation details from scratch.
- When you use our services, we may send you a questionnaire or invite you to provide a review about your experience with Traverse Pakistan.
- We may also send you other material related to your reservation, such as how to contact Traverse Pakistan if you need assistance while you’re away, or a summary of previous reservations you made using Traverse Pakistan.
- Market research: We sometimes ask our customers to take part in market research. Any additional personal details that you give us as part of the market research will only be used with your consent.
- Fraud detection and prevention: We may use personal data for the detection and prevention of fraud and other illegal or unwanted activities.
- Improving our services: Finally, we use personal information for analytical purposes, to improve our services, enhance the user experience, and improve the functionality and quality of our online travel servic